Often clients report that they “know” who they are and what they want to do, but struggle to move their life forward due to their immediate reactions, emotional barriers and deep seeded beliefs about themselves. Our emotional and subconscious processes are influencing our decisions most of the time. In 1971 after several studies, Dr Albert Mehrabian from University of California Las Angeles concluded that human communication was 7% word choice, 38% tone of voice, and 55% body language. Voice tone, body posture, and eye contact send signals to your emotional and subconscious self that “decides” how you will interpret the information. Most advertisers don’t waste time explaining why a product works. The marketing team targets why your life will be better with the product; a play on your subconscious process. Buy this perfume and have closer more sensual relationships; drive this car and your family will be happy; and so it goes.

Dave Gray is an business entrepreneur who helps build stronger teams. His work is dedicated to explaining how things works. In his book Liminal Thinking, Dave describes how subconscious thoughts, perceptions and beliefs cloud reality and effective decision making. Dave’s model describes in detail how to explore and questions our beliefs to enhance understanding of ourselves and others; while increasing mindful presence in our lives. Dave suggests that by approaching life this way we increase our chances of effectively moving towards the goals; whether those goals are to express your core values more often or build the business of your dreams. Enjoy the description of Liminal Thinking and increase your awareness about how your subconscious activities can be changed to help you move towards your goals.